Wednesday 13 December 2017

Marketing Data – The Greatest Asset of B2B Businesses




The B2B marketplace is witnessing a digital transformation. There is an explosion of digital data.

Businesses are realizing that the power of data can no longer be ignored.

Everything from sales to forecasting to lead prioritization can be improved upon with data at your fingertips.

As one marketing guru put it, “A company needs to be data-driven”.

What he really meant was a company must amass data and filter it and then appropriately leverage it. 

Peter Drucker, the well-known American management consultant, had rightly said, “You cannot manage what you do not measure”.    
                             
Here are a few thoughts on the importance of a data driven sales strategy.

Sales are becoming more and more fueled by data. It is no wonder industry captains are giving importance for evaluating metrics above revenue.

“We want to measure activities that are responsible for growth in our revenue”, says an SME owner. With data, companies are able to take more informed decisions about the next steps they need to take.

In this regard, Esources has done its bit exceptionally well. According to an Esources review, “The portal has helped companies to make more accurate forecasting and deliver more objective performance than what they could do earlier”.

When businesses become more data driven in their sales campaigns, they will begin to see transformation in how they engage with their prospects.

Here is a reasoning why it is so. 


Regardless of the channel you use, marketing strategies based on accurate data has always proved to be more successful than one based on outdated data. 

That is why investing wisely in a database before kicking in a sales campaign will result in lower costs and enhanced sales conversions.

According to an Esources.co.uk Review, “Esources being UK’s largest wholesale directory is helping companies make their first steps in high value B2B campaigning”.

No comments:

Post a Comment