One question most businesspersons ask is what the future holds for content marketing in the coming years.
To answer this question all we need to do is peek just a year back into the past.
What were the content marketing lessons we learnt in 2017?
Frankly, this is enough to get useful insights into the B2B content marketing strategy we need this year and even going ahead.
Here is a summary of what we found out.
To answer this question all we need to do is peek just a year back into the past.
What were the content marketing lessons we learnt in 2017?
Frankly, this is enough to get useful insights into the B2B content marketing strategy we need this year and even going ahead.
Here is a summary of what we found out.
Categorize constructive organic keywords your target market is already using.
Choosing the right keywords is the cornerstone of any SEO campaign.
If the budget is limited, you need not take recourse to paid SEO tools. There are several free tools available that allow marketers to generate enough information to make the right decisions.
One the best ways to get a list of your target audience is by surfing the website Esources.co.uk.
Esources is by far UK’s largest directory of verifiable wholesale suppliers, dropshippers and trade leads.
Structure unique content specifically optimized for search
There is no any doubt that original content goes a long way with Google.
Google punished plagiarized content.
People look for answers. Let your content answer their questions with your articles, videos and graphics.
Reinforce the content with graphics, visuals and rich data.
There is no any need to repeat the slogan, “A picture is worth a thousand words”. People are instantly attracted to visuals that can make complex explanations easy to understand.
Entice site visitors with call-to-action so that you can get them into your funnel.
Let not CTAs or Calls To Action be neglected in your content marketing strategies.
CTAs are compelling elements that strengthens a brand value.
What goes into an effective call to action?
There are four elements that make for a strong call to action.
1. Choosing a purpose
2. Considering the context
3. Making it crisp and actionable
4. Placing it purposefully
Make your content actionable. Allow it to resonate with your audience. Success will eventually come bit by bit.
