There are good reasons why your company must be on online business directories.
The days of
scrolling through Yellow Pages to find a local company are passé, and today we
are in a digital era where most business listings are online.
Whether you are
a Small and Medium Enterprise (SME) or a larger company, your marketing
strategy must consist of leveraging online business directories as a powerful
tool to enhance your customer reach.
Let us first get
to know what a business directory is.
A business directory
is an online resource or online registry of businesses where listings are
grouped according to category.
A good business
directory assembles and displays, in an easy searchable format, basic and
useful information about the companies listed within it.
An excellent
example of a business directory is Esources.co.uk.
It is a leading
business directory covering a broad range of highly targeted industry sectors.
This portal boasts of having the internet’s largest database of verified wholesalers
and dropshippers.
You can peruse a
comprehensive list of wholesale distributors, trade suppliers, and importers in
the United Kingdom. The listings are conveniently categorized for ease of
search and include the following:
·
Apparel and clothing
·
Automotive and transport
·
Computer and software
·
Industrial and materials
·
Home supplies
·
Sports and leisure
·
Textiles and fabrics
·
Telecom and mobiles
What can getting
listed in a business directory like Esources.co.uk do for you?
1. Enhances your visibility
Getting listed in Esources is an excellent approach to amplify your business. Not only will your company stand out in reach to your potential clients, but search engine giants like Google will also put you in a very favorable standing in search results.
Google algorithm
will rank your business highly because it has presence in a top quality online
directory.
2. Builds your brand profile
A listing in Esources helps you buttress your company profile.
You can include
much more than base information such as your company name, address, and phone
number. With options such as inclusion of content, multimedia, social media
links, and client feedback, you are providing clients an exceptional avenue to
interact with you in a meaningful manner.
It is no wonder
that an Esources review says, “This
leading UK directory is helping companies build trust in consumers that they
are a genuine and verified business”.
3. Mobile optimization advantage
Esources is mobile optimized for smartphone experience. With more people searching for business listings and other relevant information using smartphones, you stand to garner greater visibility.
4. Backlinks
A listing in Esources.co.uk can mean more inbound links towards your website. This will provide a punch to your brand popularity and reputation in search engines.
Online business directories have always been a crucial element in most companies marketing strategy. There is no reason why you should not, because in this internet era you must not lose the opportunity to create a better experience for your existing and potential clients.